Standards

The Roofer Standard.

A company-level trust framework for roofing contractors who want to make professionalism, documentation, accountability, and public verification easier for homeowners to understand.

First public draft May 2026 Annually renewed
Standard areas
Verification Documentation Conduct Renewal Public Profile

What the Standard is.

The Roofer Standard is the public trust framework behind Roofer Standard Certified. It begins with company legitimacy, business practices, documentation, communication, conduct, renewal, and public accountability.

This first draft is intentionally company-level. It does not replace trade skill certifications, local licensing rules, manufacturer requirements, building code obligations, OSHA obligations, insurance requirements, or job-specific engineering. It gives homeowners and contractors a readable trust framework that can be verified, renewed, and improved over time.

A badge should mean something. It should link to a public page that explains what was reviewed, when the status renews, what conduct standard applies, and what the badge does not guarantee.

Six criteria for Roofer Standard Certified.

I

Licensed, insured, and verifiable.

The company provides business identity documentation, service area information, and license, registration, insurance, or compliance documents required in the markets where it operates.

II

Documented operations.

The company can describe its estimate process, contract process, customer communication flow, change order practice, and complaint response path.

III

Written contracts and warranty terms.

The contractor uses written scopes, clear payment terms, documented exclusions, written warranties, and a process for explaining material or decking discoveries.

IV

Continuing education.

Certified companies commit to annual education across applicable materials, safety, estimating, customer communication, code awareness, and business practice topics.

V

Public accountability.

Each certified company receives a public profile that shows status, renewal timing, service categories, conduct acceptance, and homeowner-facing explanation.

VI

Code of Conduct acceptance.

The company signs the Roofers Chamber Code of Conduct and agrees not to misuse the mark, misrepresent status, or avoid reasonable complaint response.

Code of Conduct.

The Code of Conduct is the behavioral promise attached to the public mark. It is not decorative language. It is the rule set a certified company accepts before using Roofers Chamber trust assets.

  • Operate lawfully in the jurisdictions where work is sold and performed.
  • Use accurate business names, licensing references, insurance references, service claims, and certification claims.
  • Provide written estimates or contracts that identify scope, materials, payment terms, exclusions, and warranty terms.
  • Explain known tradeoffs and reasonably foreseeable change-order conditions before work begins.
  • Respect the homeowner’s property, schedule, communication needs, and right to ask informed questions.
  • Maintain appropriate safety practices for the work type and crew structure.
  • Respond to legitimate customer concerns, callbacks, warranty questions, and chamber review requests in good faith.
  • Stop using Roofers Chamber marks immediately if membership, certification, or public status expires, is suspended, or is revoked.

Certification process.

The founding phase uses a manual review process so the chamber can keep the standard clear before scaling the workflow. Certification is not automatic membership approval, and founding member status is not the same thing as certified status.

  • 1. Apply or join the founding review list. Contractors submit company details and identify the markets and services they want reviewed.
  • 2. Provide documentation. The review may request business identity, local compliance, insurance, estimate process, contract terms, warranty language, and conduct acceptance.
  • 3. Chamber review. Reviewers check for completeness, consistency, expired documents, unsupported public claims, and obvious status conflicts.
  • 4. Public profile creation. Approved companies receive a public profile with status, renewal date, service categories, and a homeowner explanation.
  • 5. Annual renewal. Certified companies update documentation and re-accept the Code of Conduct each year.
  • 6. Suspension, revocation, and appeal. Status may be suspended for expired documents, misuse of the mark, fraud, unresolved review issues, or conduct violations. A contractor may appeal a status decision with supporting information.
Apply for the Founding Charter What Certified Means

Preparing your trust materials? Use the free Good Roofer Proof Pack Builder to organize scope clarity, warranty language, cleanup standards, communication practices, proof of work, and follow-up before pursuing deeper readiness.

Build a Proof Pack

What “Certified” means for homeowners.

Roofer Standard Certified means the contractor completed the chamber’s company-level trust review, accepted the Code of Conduct, and maintains a public verification profile.

It helps homeowners ask better questions. It does not replace due diligence, local permit requirements, job-specific contracts, manufacturer warranties, legal advice, inspection requirements, or the homeowner’s responsibility to review the agreement before signing.

  • Confirm the public profile is active and current before hiring.
  • Ask the contractor what is included, excluded, and covered by warranty.
  • Verify license, insurance, permit, and local compliance details for your area when applicable.
  • Compare scope, material, flashing, ventilation, cleanup, and change-order terms, not just final price.

Trust assets and marks.

Roofers Chamber trust assets are designed to point back to a live verification page. The mark should not be treated as a static logo that can be copied indefinitely.

  • Certified badge embeds link to the public profile.
  • Expired or suspended status removes active certified display.
  • Founding Member designation is visually distinct from Roofer Standard Certified status.
  • Misuse of the mark can trigger suspension, revocation, or public status correction.

Continuing education.

The education requirement starts broad and practical. The goal is not to burden contractors with ceremonial coursework. The goal is to keep member companies current on the operating issues that affect quality, safety, trust, and customer communication.

  • Materials, installation systems, and manufacturer guidance.
  • Estimating, documentation, scopes, and change orders.
  • Safety practices appropriate to company work types.
  • Customer communication, warranty response, and complaint handling.
  • Search, AI visibility, reviews, and public profile quality.

Checking your public visibility? Use the free Roofer AI Visibility Gap Checkup to see whether homeowners, search engines, maps, and AI systems can understand your company proof, services, warranty, reviews, and local trust signals.

Run the Visibility Checkup

Draft status: this first public standard is intended for founding member review and legal/compliance refinement before broad certification rollout.